Companies are making the switch to natural food dyes. But products like Trix are proof that customers can be fickle about artificial colors.

The push to remove artificial colors from U.S. foods is gaining speed, but making the change won't be easy—or quick.

As pressure grows to get artificial colors out of the U.S. food supply, the shift may well start at Abby Tampow's laboratory ...

It’ll set you back $4 for a 20-ounce slush, but you’ll also receive a complimentary Legendary Wish-Awakening Unicorn Horn ...

Color is a powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...