There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly makes you look like you have somewhere important to be.

The television personality went platinum blonde in February after 18 years as a redhead Style + Beauty Assistant, PEOPLE Sharon Osbourne switched up her hair color — again! After going platinum ...

G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

Princess Beatrice is ever the doting mum to her two daughters Sienna and Athena. Whilst little Athena has inherited her mum's flame-hued locks, Sienna's beautiful tresses are still platinum blonde.

The star surprised fans when she revealed the platinum blond shade — a major switch-up from her natural light brown hair — in early February. However, just a few weeks after debuting her ...