The BBC has "decided to rule out" placing adverts on some of its podcasts for UK listeners on sites such as Apple and Spotify ...

After fierce pushback the BBC has dropped plans to sell adverts on its podcasts in the UK.  In 2024, BBC Studios set out ...

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. The report was based on data from more than 260 surveys across 240 ...

Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive downloads. Over the past week or so, people have noticed ...

A far cry from the days of homespun projects, launching a podcast in 2025 can potentially create a new marketing pillar for ...

Although Spotify has been vocal about running into promotional content mainly within podcasts, ads should still have no place in the Premium tier for those who subscribe. At long last, Spotify ...