Booking Holdings is still making considerable money from Priceline.com's bidding service for hotels. But the service has outlived its usefulness, and will likely fold within a year or two.

Priceline launched a new marketing campaign tied to March Madness to boost travel bookings, targeting millennials and Gen Z as experience-driven travelers. The campaign features Kaley Cuoco and ...

consumers can enter their instant bid and get results immediately. There are also two booking options. Consumers who are using Priceline’s Name Your Own Price service, they can enter their bid ...