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In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Leigh Greenwood, MD at Evergreen PR applies Dr Robert Cialdini’s research on influence to everyday PR practices to help yield ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...

Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, ...

From the Palouse hills to the Lewiston-Clarkston Valley, the region’s aspiring business professionals are traveling east to ...

Jackie Key, founder of Nottingham-based digital marketing agency Key Principles, is celebrating 20 years in business by ...

A next-generation technology developed in 2023, conversational swarm intelligence (CSI), combines the principles of ASI with the power of large language models. In a new study, researchers focused on ...

Explore the top digital marketing trends with AI, PPC advertising, short-form videos, voice search technology and hyper-personalised strategies. Whether you are launching a new business or already ...

Companies must continue to be bold in taking and communicating climate action, says Anna McShane, senior label programme ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...