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In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Learn the 5 core principles of sustainable marketing and how they help build trust, reduce impact, and support long-term environmental goals. Want to know why most businesses fail? They bleed money on ...

Leigh Greenwood, MD at Evergreen PR applies Dr Robert Cialdini’s research on influence to everyday PR practices to help yield ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...

Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, ...

From the Palouse hills to the Lewiston-Clarkston Valley, the region’s aspiring business professionals are traveling east to ...

Jackie Key, founder of Nottingham-based digital marketing agency Key Principles, is celebrating 20 years in business by ...

We are committed to developing ethical Fashion Business practices. To achieve this, we are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course. This course runs ...

The University of Oklahoma’s Division of Marketing and Communications is a dynamic and visionary collective committed to advancing OU’s mission and the university’s Strategic Plan. Our collaborative ...