Sanrio has launched a multi-market campaign to combat counterfeit goods and strengthen intellectual property (IP) protection across Southeast Asia. Announced on 12 March 2025, the initiative will ...

Created to empower individuals to make informed choices and recognize the importance of purchasing authentic products, the ...

Simultaneously, the company is enhancing its digital experiences, such as gaming and Virtual Puroland, to connect with audiences in new and innovative ways. This campaign underscores Sanrio’s ...

The campaign kicks off with an initial rollout in Singapore, Thailand, and Indonesia. Sanrio has launched a major campaign to ...