Sanrio Puroland, also known as Hello Kitty Land, is one of Japan’s most famous theme parks. Nestled in the bustling region of ...

Sanrio has launched a multi-market campaign to combat counterfeit goods and strengthen intellectual property (IP) protection across Southeast Asia. Announced on 12 March 2025, the initiative will ...

Created to empower individuals to make informed choices and recognize the importance of purchasing authentic products, the ...

Simultaneously, the company is enhancing its digital experiences, such as gaming and Virtual Puroland, to connect with audiences in new and innovative ways. This campaign underscores Sanrio’s ...

An indoor theme park where you can meet Sanrio characters such as Hello Kitty. Sanrio Puroland, open since 1990, is the place to see shows and parades performed by cute Sanrio characters such as Hello ...

The campaign kicks off with an initial rollout in Singapore, Thailand, and Indonesia. Sanrio has launched a major campaign to ...

Railway operator Keio Corp. unveiled a new 10-car train decorated with Sanrio characters at a rail yard in Inagi, Tokyo, on ...