NASCAR was impressed by Klutch's growing influence in the world of motorsports, which helped finalize the deal. Of the $15 ...

NASCAR will be taking its first trip off of United States soil for a points-paying NASCAR Cup Series event, travelling to ...

Cosmetics will sponsor Katherine Legge in multiple NASCAR Cup and Xfinity series races for the 2025 season, including Mexico ...

Sheffield-based farm equipment company Sukup Manufacturing will be the new title sponsor of the Iowa IndyCar Race Weekend, ...

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...

SAKHIR, Bahrain (Reuters) -Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year ...

Rick Ware Racing and Schluter-Systems strengthen ties for 2025 with expanded support for Corey LaJoie and others across ...

Amazon’s Prime Video will serve as presenting sponsor of Kyle Larson’s May 25 attempt to complete two crown jewel events in a ...

Hooters has agreed to pay $900,000 to Hendrick Motorsports, founded by Rick Hendrick, after the NASCAR team sued the American restaurant chain last year for failing to pay sponsorship fees for Chase ...