Nat Ives covers marketing as editor of CMO Today at The Wall Street Journal and writes the daily CMO Today newsletter.

Texas' favorite beaver has successfully taken down a competitor amid its Midwest expansion, for now. Buc-ee's sued a ...

Buc-ee’s has filed trademark infringement lawsuits against Duckees Full Service Drive-Thru and Barc-ee’s, accusing them of ...

Buc-ee’s is taking legal action against three companies for trademark infringement, claiming their logos and branding closely resemble its own.

When you combine red and yellow it's about speed, quickness. In, eat, and out again." Moreover, yellow is the most luminous colour on the spectrum and attracts instant attention - giving the logo ...

Red Arts Capital, a private-equity firm focused on investments in supply-chain and logistics businesses, named senior adviser Nicola Idehen as its chief operating officer. The move comes as the ...

School-board members are asking President Trump to help them keep their district’s Native American logo. Massapequa Public Schools “Changing the name doesn’t have any good effect on our kids.

Buc-ee's, a Texan chain of gas stations and convenience stores known for its friendly beaver logo and mascot is suing Barc-ee's, a southwest Missouri business offering coffee, food a dog park and a ...

BOSTON (AP) Rafael Devers reached base four times in his return to Boston after a season-opening slump and Alex Bregman had two hits in his first home game at Fenway Park to help the Red Sox beat ...

Some famous faces you didn’t know were using a stage name (Picture: GETTY / REX) A breakdown of all the famous British faces you didn’t realise were using a stage name. Everyone knows Elton ...

Green and red circles are stitched into the lower left corner of the jersey, representing the ball and strike indicator lights on that same scoreboard. Nike launched its City Connect uniform ...

Buc-ee's filed a federal lawsuit for trademark infringement against Barc-ee's, a gas station in southwest Missouri.