A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

Roku has reportedly started upsetting its users by testing auto-playing video ads, which pops up even before the home screen ...

Roku confirmed the autoplay ads are a thing, and said they are an official test. However, the company stopped short of saying ...

However, the latest Roku OS rollout hasn't been met with quite as much enthusiasm. You could even say some users positively ...

Roku has started experimenting with more intrusive auto-playing video ads on startup, and users are not happy.

So, what kinds of streaming ads will you tolerate? Maybe a 60-second commercial break in the middle of a show? Pause ads? A static ad on the home screen? There’s a range of streaming advertisement ...

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of ...

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

Roku now shows some users advertisements before they reach the home screen. So you have to watch a commercial to be able to use the TV at all.

Fast Company's list of the most innovative companies in video for 2025 features YouTube, Tubi, Roku, Vimeo, Procreate, Cour, and more.