• First, determine your ideal volume of leads. To hit your target, work backward to find the number of deals needed based on your average deal size and win rate. This will show the level of ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

While individual metrics offer snapshots, the most valuable awareness data tracks changes over ... Measuring brand awareness pays dividends through clearly charting growth, diagnosing sales funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s ...

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. The post Is your ABM ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

Kantar reports that most Indian consumers trust influencer recommendations over traditional ads, with influencer content, e-commerce, and online display ads being the most equitable media channels in ...