We love funnel metrics. You should, too. They will gain you access to executive leadership at ... that view of the value contribution has probably spurred the current account-based marketing ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

We all want to share the report with high CTRs and low CPCs, but those metrics could hide many sins, like high cost per acquisition, low sales volume and poor lead quality. If you’ve set your ...

but those metrics could hide many sins, like high cost per acquisition, low sales volume and poor lead quality. If you’ve set your conversion events as higher funnel actions, you’ll get a low ...

• First, determine your ideal volume of leads. To hit your target, work backward to find the number of deals needed based on your average deal size and win rate. This will show the level of ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.