Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

If you offer a group of people a spectrum of color chips ranging from chartreuse to purple and asked each to pick the “unique green” chip — the green chip with no yellow or blue in it ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

A leaker suggests Apple might be planning to adopt a familiar color to the upcoming iPhone 17 Pro. Here’s what we know about ...

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Five individuals participated in the experiment, which involved shooting pulses of visible-wavelength laser light directly ...

ST. LOUIS — Sensient Food Colors has developed Marine Blue Capri, a clean label Blue 1 alternative to synthetic colors. Marine Blue Capri joins the company’s spirulina-based Marine Blue ...

US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the ...

Apple could be preparing to launch the upcoming iPhone 17 Pro with a new Sky Blue color, according to a rumor from noted leaker Maijin Bu. Citing sources close to the production line, Bu says Sky ...

An experiment in human photoreceptors allowed scientists to recently define a new color, imperceptible by the human eye, that lies along the blue-green ... in vision science, aiming to control ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros ... ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes ...

There are tons of fast food logos that use the color red. But did you know that there's actually a scientific reason why this ...