Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Scientists claim to have discovered a color that no one has seen before. Interestingly, this shade can only be achieved ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

"It was like a profoundly saturated teal … the most saturated natural color was just pale by comparison," said Austin Roorda, a professor of optometry and vision science at UC Berkeley's Herbert ...

Programmable control over how we see colors is the “holy grail” of vision science, researchers say. They believe the system could be used to simulate color vision for people who are color ...

By stimulating specific cells in the retina, the study’s participants claimed to have seen a brand new green-blue color. The research, published in the peer-reviewed journal Science Advances on ...

Hundreds of university researchers in the U.S. have had their National Science Foundation funding abruptly canceled to comply ...

Diadem, one of Chennai’s most iconic fashion houses, is making headlines as the first in the Indian fashion industry to introduce the globally acclaimed K-Color Code–a groundbreaking personalization ...