Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Scientists claim to have discovered a color that no one has seen before. Interestingly, this shade can only be achieved ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

"It was like a profoundly saturated teal … the most saturated natural color was just pale by comparison," said Austin Roorda, a professor of optometry and vision science at UC Berkeley's Herbert ...

A new, high-tech method for displaying color has allowed five test subjects to see a shade beyond the standard human range. The research, published April 18 in the journal Science Advances ...

FIELD TRIPS. THE KENTUCKY SCIENCE CENTER APOLOGIZED AFTER ADULT COLORING BOOKS WERE HANDED OUT TO CHILDREN DURING A RECENT HEALTH AND WELLNESS DAY EVENT. THEY SAY PLANNED PARENTHOOD IS NO LONGER ...

The researchers, some of whom participated in the experiment themselves, described their technique and the new color in a study published Friday (April 18) in the journal Science Advances.