Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

While companies can run ads directly on these platforms, influencer marketing can be more effective. One survey found that over 60% of social media users trust information that comes from ...

The advertising market is undergoing significant changes. Influencer marketing has grown rapidly in recent years, becoming a powerful promotional tool for brands. According to research by Sprout ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to rethink the briefing process. Subscriber Exclusive Subscriber Exclusive 2 Jan ...

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services. From investing in Instagram influencers to ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...