AN ICONIC soft drink brand has launched a whole new flavour and shoppers are going mad for it. And good news – the fresh ...

The government claims its move will result in a further shift by the soft drinks industry to reformulate products and help ...

Rubicon has announced a major new campaign designed to drive shoppers to soft drinks’ chillers throughout the summer. As part ...

Lowering the sugar tax threshold is a seismic kick in the teeth for a sector that arguably has done more than any other to ...

Varun Beverages aims for double-digit growth despite increased competition and challenges in margins, driven by operational ...

In terms of sales volume, Sprite controls 8.03% of the U.S. carbonated soft drink category, according to recently released ...

Milk-based drinks are currently exempt from the UK’s Soft Drinks Industry Levy (SDIL): but the tax could now be extended to ...

Cola, Carlsberg CEO Jacob Aarup-Andersen said on Tuesday, noting that the brewer, which bottles the drink in Denmark, had ...