Kevin Harlan has been, and always will be, the king of ad reads.

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...

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Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...

Having dissolved the existing executive committees of five sports bodies, the National Sports Council (NSC) on Wednesday formed five new ad-hoc committees, raising the number of ad-hoc committees to ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

As women’s sports continue to deliver substantial audiences, cross-platform outcomes measurement provides brands, agencies, and publishers with an immediate view of how TV ads generate interest ...

Texas Tech men's basketball has gone through four head coaches since 2015 but AD Kirby Hocutt believe that Grant McCasland ...

That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...