The adorable and squishable plushies have been all the rage. But what exactly are Squishmallows, how did they start, and what made them so popular? Plushies are nothing new so it’s surprising that ...

That’s why, to propel the brand’s expansion into the U.S. market last year, he decided to team up with a brand whose products are decidedly more fun: Squishmallows. Photo: Ordo Walsh ...

Derek Saul is a New Jersey-based Senior Reporter on Forbes' news team. He graduated in 2021 from Duke University, where he majored in Economics and served as sports editor for The Chronicle, Duke ...

Squishmallows, for their part, were released in 2016 and are known for being super squishy and for their distinctive oval shape. Skoosherz were debuted in 2024 and are similarly cylindrical ...

Fri, April 11, 2025 at 3:15 PM UTC ...

Whether you’re hunting for the perfect basket stuffer, a cozy springtime companion, or simply expanding your plushie collection (no judgment, here), these Easter Squishmallows are it. From pastel ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. New Orleans Saints quarterback Derek Carr (4 ...