First reported in late 2024 by 404 Media and Slate, Stake had struck deals with various content aggregators on X — paying them to slap its logo on all their posts. Thus, it's created a low-effort, ...

“But so am I.” He included a screenshot of him throwing the shoe at the drone, a photo of him wearing a Stake shirt, Anita Max Win Tour merch, and a clip of Big Daddy Marc singing “Nokia.

Lately, Stake has gotten even more creative with its marketing. The company sponsors several aggregation pages on X, where its logo is prominently featured alongside viral clips and memes.

The size of the commitment varies: Sources say Sony took a minority stake in Fat Possum; a significant minority interest in Black 17; and a significant majority interest in Mass Appeal.

Kartik Aaryan took a playful dig at Karan Johar over the Dharma Productions stake sale to Adar Poonawalla at IIFA 2025. Their ...