Additionally, Millennials and Gen Z boost this trend considerably; research indicates that these generations are 70% more likely to organize travel around live events compared to just five years ago.

Tourism Northern Ireland’s annual Meet The Buyer event, which took place at the Eikon Centre, is the biggest tourism ...

Live Tourism refers to how major events like concerts and sports tournaments drive hotel occupancy and revenue, with Millennials and Gen Z prioritizing experiences over material goods. Hotels near ...

The Royal Welsh Show, which attracts around 200,000 people to Mid Wales every summer, has been honoured with a major tourism ...

Recently, the Culture and Tourism Department of the Inner Mongolia autonomous region has announced a "Musical Tours in Inner Mongolia" series tourism product for 2025, which centered on the "culture ...

With the continuous upgrade of sports consumption, Zhejiang Province is witnessing a significant boost in economic activity through diverse sports events. This dynamic shift not only promotes local ...

Tourism industry leaders in the U.S. Virgin Islands announced a new alliance with their regional counterparts during Thursday ...

The peach and plum blossom festival in the Xinyuan township of the county, which kicked off on Monday, has drawn many ...

Yangang in Sikkim will host the International Youth Conclave for Tourism Development next month as part of its 50th statehood ...

A state audit has triggered an investigation of whether the HTA board chair's nonprofits inappropriately received free food ...