LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

The iconic toy company is using AI to reshape how it connects with kids and collectors, writes ARTHUR GOLDSTUCK from the ...

Trump's worldwide tariffs are putting the squeeze on several high-profile L.A.-based toy makers and apparel companies.

The children's film series celebrates the milestone months ahead of its latest installment, to be released in 2026 ...

Having resigned to the fact that Hollywood is squarely focused on strong IPs to make their movies instead of original stories, I think I know a great follow-up to Greta Gerwig's smash hit Barbie.

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

The Barbie phone is no longer just a toy. It is a fully-packed feature phone with internet connectivity. HMD — which recently rebranded Human Mobile Devices alongside and discontinued the ...

Mattel, the toymaker behind the “Most Diverse Doll Line” and a blockbuster Barbie movie trumpeting diversity, is talking less ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how ...