Surprise boxes are nothing new. Also called blind boxes, their origins trace back to Japan in the 1980s, where they started ...

The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

Fashion and beauty products can also benefit from the ‘mystery.’ More retailers outside the toy business should adopt blind ...

Beijing-based Pop Mart, China’s leading blind box toy retailer, is a rare shopping bright spot amid the country’s spending gloom. It has millions of young fans who may not earn a lot of money.