Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

From 'John Wick's Derek Kolstad and 'Sonic the Hedgehog's Dmitri M. Johnson, the movie will also take inspiration from ...

We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to ...

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered the store one of the ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a ...

Variety notes that production company Story Kitchen is teaming up with Toys 'R' Us Studios, the film and TV making division of the massive toy company, to make a film based on the store. That's right, ...

As companies struggle to make the leap from pilot artificial intelligence projects to full scale production to boost ...

The project has been described as being in the vein of other successful toy-inspired narratives like “Jumanji” and “Barbie.” ...

The partnership covers iconic brands like Barbie, Hot Wheels, UNO, and Fisher-Price. Dream Theatre will use its network and expertise to bring licensed merchandise to the region, aiming to enhance ...

The latest line of Barbie Fashionistas dolls includes different body types and a mix of skin tones, eye colors, hair colors, hairstyles and so many fashions inspired by the latest trends!

There's a live-action Toys "R" Us movie in the works that takes inspiration from Night at the Museum, Back to the Future, and ...