Travel is inherently multi-sensory—the sound of waves crashing, the aroma of street food, the feeling of sand between our toes… Yet, advertising has primarily engaged just one sense ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use of influencers means it is now engaging younger travellers.

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional ...

The luxury travel industry has stayed relatively strong. For Kensington, a travel company, family trips and private villas ...

Discover how identity marketing helps hotels convert website visitors into direct bookings, reduce OTA reliance, and drive ...

Before you know it, you’re checking flight prices. For years, travel advertising has relied on static images and search ads. But today, discovery happens differently. Long before they type the ...

Booking Holdings earns a Buy rating with its asset-light model, strong cash flow, and strategic growth above the travel ...

Country Holidays Travel India, a leading name in the Indian travel and tourism industry, has wrapped up the financial year ...

Traveling to a foreign country can be a challenge as it takes some adapting to the customs and rules of said place. You should always be aware of differences in habits, traditions, and even ways of ...

Diageo Australia has made several strategic additions to its executive team, appointing experienced leaders across marketing, ...

International arrivals are plummeting across the board as tourists angered by Trump's tariffs and rhetoric cancel their U.S.

The travel industry and TUI are challenging The Hague’s newly implemented advertising ban on flights, which came into effect on January 1, as reported by De Telegraaf. The ban also covers ...