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Louise Laing is on a mission to change the face of travel marketing, so long as it doesn't mess with her Duolingo streak.
Travel is inherently multi-sensory—the sound of waves crashing, the aroma of street food, the feeling of sand between our toes… Yet, advertising has primarily engaged just one sense ...
As executive vice president and chief marketing officer at Clear Channel ... and the impact of travel on both work and life. The transcript below has been condensed and lightly edited for clarity.
Famous Innovations, in collaboration with Sony Music, has launched a new music video as part of American Tourister’s latest ...
Dubai has created a professional development initiative aimed at setting new, global benchmarks for travel content creation ...
Travel agents have the chance to win Samsonite luggage as part of a new Gold Medal marketing campaign, called Sooner or Later ...
The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use of influencers means it is now engaging younger travellers.
They are reinvesting in themselves. Travel companies are going for the kill. You’d have to be living under a rock not to notice all the advertising. The commercials featuring Drew Barrymore and ...
Travel marketing has always relied on idealised imagery, but some companies are now taking it further - inserting ships and ...
AirAsia has unveiled an innovative travel campaign designed to inspire and engage younger travellers in Hong Kong and Macao. Featuring local DJs Jessica Ho(謝茜嘉), Dickson Yu(余德丞), and ...
The Mumbrella Travel Marketing Summit and Awards return on August 28, 2025. The first confirmed sessions for the summit include the South Australian Tourism Commission, Intrepid Travel ...