Key takeaways Effective packaging design captures consumer attention within 3-5 seconds, influencing purchasing decisions significantly. Good design can boost sales by 8-10%, turning ordinary products ...

many luxury brands are stripping packaging down to its most minimal essence. Muted colours like greys, blacks, and browns meet ultra-clean typography and materials like soft-touch coatings. The ...

Ginger beer brand Old Jamaica is back with a vibrant rebrand, launching a fresh variety of colourful cans to bring a touch of ...

Ginger beer brand Old Jamaica is back with a vibrant rebrand, launching a fresh variety of colourful cans to bring a touch of ...

31,560 people played the daily Crossword recently. Can you solve it faster than others?31,560 people played the daily Crossword recently. Can you solve it faster than others?

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

What’s got four towns, two villages and 84,000 people? The Isle of Man, of course. The 221-sq-mile self-governing British ...

Recyclable packaging is becoming more common, and now ProAmpac has shared its attainment of new U.S. patents for its ProActive Sustainability line of recyclable and recycle-ready packaging. The ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...