Key takeaways Effective packaging design captures consumer attention within 3-5 seconds, influencing purchasing decisions significantly. Good design can boost sales by 8-10%, turning ordinary products ...

Artificial intelligence is revolutionising packaging design, allowing brands to predict consumer reactions and create ...

many luxury brands are stripping packaging down to its most minimal essence. Muted colours like greys, blacks, and browns meet ultra-clean typography and materials like soft-touch coatings. The ...

Packaging design has always been a critical component ... These algorithms assess factors such as colour schemes, typography, imagery, and material choices to optimise packaging appeal.

Typography, bold colours ... and limited-edition packs became popular. Today, packaging emphasises clean design, storytelling and responsibility. Premium aesthetics are more common and sustainable ...

According to experts, food and drink brands will need to consider several design priorities when developing packaging in 2025 ...

In the world of premium branding, design is more than just aesthetics; it’s a key factor in shaping consumer perception and, ...