The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

Think you’ve seen it all? Not so, according to a team of American researchers who say they’ve discovered a colour that’s never been seen by the human eye before. It’s a bold claim ...

Summary: Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo ...

But using a new technique called "Oz," scientists at the University of California, Berkeley, have found a way to manipulate the human eye into seeing a brand-new color -- a blue-green color of ...

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33,400 people played the daily Crossword recently. Can you solve it faster than others?33,400 people played the daily Crossword recently. Can you solve it faster than others?

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

These are the kinds of questions astrophysicist and science journalist Adam Becker poses in his new book, More Everything ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...