Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and extended the partnership in 2014 by purchasing his tequila brand, DeLeón. However, ...

X MUSE continues to develop as an aspirational brand in the luxury vodka market. Founders Robert Wilson and Vadim Grigoryan contemplate what’s behind its intelligent, cerebral concept.

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Born from a desire to craft a premium Indian vodka that could stand shoulder to shoulder with international giants, the brand has grown into a global contender in just a few short years.

A new Welsh vodka brand has had its debut at a launch celebration at Hensol Castle Distillery. TENS Spirits is owned by Aaron Ramsey and Tom Simmons. The brand’s launch party included branded bars, ...

Distil, which owns premium drinks brands, is partnering with AIKO Importers to reintroduce the Blavod Black vodka brand, years after its previous distributor withdrew during the COVID-19 pandemic.

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

Polish alcohol label Belvedere Vodka continues to shake up the beverage scene. After revealing opulent bottles and a ...