Walmart Heiress’ Veiled Trump Critique Breaks Billionaire Quiet
Christy Walton, an heiress to the Walmart Inc. retail fortune, placed a full-page advertisement in Sunday’s New York Times ...
Media in Canada9 小时
Walmart Canada expands ad capabilities for marketplace sellers
The retailer's new platform allows advertisers to buy sponsored product ads on the company's website and mobile app.
Marketing Dive1 个月
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
The retailer’s global advertising business grew 29% in the quarter, including 24% for Walmart Connect in the U.S., and grew 27% to $4.4 billion on the year. The acquisition of Vizio, which closed in ...
Yahoo Finance19 天
How Walmart Connect is growing the ‘connective tissue’ of retail media
In beta tests with ad tech firms Pacvue, Skai and DataCaciques, the Display Advertising API helped drive a “huge” lift in performance when brands bought search and onsite display ads together, stated ...
Ad Age27 天
How Walmart’s new video game miniseries lets consumers buy real-life products
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...