The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to promote private business.

This year’s White House Easter Egg Roll event will feature activities “courtesy” of a number of corporate sponsors, including several tech companies that made financial contributions to President Donald Trump’s inaugural committee.

The purity of the White House's Easter Egg Roll is no more, as this year's annual event was heavy on corporate sponsorship. Big tech firms including Alphabet, Amazon, and Meta were among the numerous companies sponsoring activities on the White House grounds Monday morning.