Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The aesthetic beauty of colour has added a mesmerizing and exciting tapestry to nature and it is inconceivable to imagine a world without colour. Leigh Hunt (1784–1859), prolific English poet and ...

Exploring an open world in a game is half the fun of this format, and these games did the best job of making that exploration ...

Check out 24 of the world’s must unusual landscapes — from the hellish Darvaza Gas Crater in Turkmenistan to the “snow ...

The new “World of Color Happiness!” will debut and “Better Together: A Pixar Pals Celebration!” parade will return on May 16, the day the celebration begins. Bookings for the “World of Color Happiness ...

The iconic pea plant experiments of Gregor Mendel laid the foundations for the science of genetics. Now 160 years on, an ...

The Institut für Sonnenphysik (KIS) located in Freiburg, Germany, has installed a high-precision measuring instrument for the ...

Given the overlap between the cones, no wavelength in the world ... the color as blue-green of unprecedented saturation.” The process to discover olo involved first creating a detailed map ...

With bright violet back feathers, this African bird, commonly referred to as the Plum-colored Starling, sparkles. One of the brightest cotingas, this bird from the Amazon is full of colors, purple ...