Fans in the U.S. and beyond are also eagerly looking ahead to McDonald's' Yu-Gi-Oh! x Hello Kitty & Friends toy collab, which sees Kitty joined by nine other Sanrio characters this summer.

The new Hello Kitty snowboards join Yu-Gi-Oh!'s recent limited-edition skateboards as branding examples where one may least expect it. The versatility and pervasiveness of Hello Kitty's Sanrio has ...