Alix Earle and Palm Tree Crew are ushering in a new era for SipMARGS, the ready-to-drink sparkling margarita brand, with an ...

The Miami-based content creator’s latest venture combines her love for socializing with savvy business acumen.

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade.

The offseason turned extra special for Houston Texans star Braxton Berrios' girlfriend, Alix Earle, who recently launched her cocktail brand.

Influencer Alix Earle recently fronted the launch of a line of canned margaritas just in time for the warmer weather. First produced a few years ago, SipMARGS re-launched on Monday, March 17 ...

Looking forward to enjoying a nice cold drink this summer? Influencer Alix Earle recently fronted the launch of a line of canned margaritas just in time for the warmer weather. First produced a few ...

Alix Earle and Palm Tree Crew are ushering in a new era for SipMARGS, the ready-to-drink sparkling margarita brand, with an exclusive waterfront celebration at Palm Tree Club Miami. Notable attendees ...

Ready-to-drink (RTD) sparkling Margarita brand SipMARGS recently relaunched its brand. The relaunch is backed by a $3 million investment led by Palm Tree Crew, a global live entertainment, lifestyle ...

And speaking of influencers, social media savant and proud University of Miami alumna Alix Earle is now an investor and brand partner. Founded by CEO Justin Nabonza, SipMargs secured a $3 million ...

Leave it to Alix Earle to turn golf into a hot sport worth watching. Earle took some swings with a driver, hoping that she would hit the golf ball straight down the fairway. Onlookers, though, ...

Podcast host and influencer Alix Earle has launched a $1 million lawsuit against the U.K. fitness brand Gymshark, claiming ...