Starring Rachel Zegler in the titular role and Gal Gadot as the Evil Queen, Snow White had been tracking to open to cross at $50 million, although Disney had been conservative in putting out a range of $45 million and $55 million. Globally, still hopes to clear $100 million in its launch.

Disney’s “Snow White” is fairest of them all on box office charts. The musical earned $16 million across Friday and preview screenings from 4,200 venues. It’s a strong enough start to put “Snow White,

However at that level, as we told you yesterday, it’s right on par with Dumbo’s lackluster start ($46M), and far behind other Disney feature takes of vaults animated movies, i.e. The Little Mermaid ($95.5M), Maleficent ($69.4M), and Cinderella ($67.8M).