When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

With millions of users worldwide participating in different kinds of online gambling, the online casino business is among the ...

Govt proposes to abolish the 6% equalisation levy or digital tax on online advertisements from April, a move that will ...

The central government plans to abolish the 6% Equalisation Levy on online advertisements from April 1, 2025, aiming to ...

Running online ads is like throwing a party—you want the right people showing up, having fun, and no troublemakers crashing ...

Traditionally, they would be placed in print magazines or on traditional TV spots, but nowadays, latest betting options often ...

In a significant move aimed at reducing the tax burden on digital advertising, the government on Monday proposed the removal ...

Marking a significant shift in digital taxation policy, the Finance Bill 2025-26 has proposed to withdraw the 6% Equalization ...

As the Centre moves forward with securing parliamentary approval for the Union Budget 2025, the government has introduced a fresh amendment to the Finance Bill 2025. On Monday (March 24), it proposed ...