Primo Brands, owner of Saratoga Water, saw its stock briefly rise after fitness influencer Ashton Hall featured the brand in a viral video.

The elaborate morning routine of fitness influencer Ashton Hall, which takes nearly six hours to complete, goes viral on ...

In four different Instagram posts, Saratoga acknowledged the viral routine and its trendsetter. One photo featured a bowl of ice with text that read, “Plunge if you must,” while another post shows ...

The trend even made it to “Piers Morgan Uncensored” on March 24, when the British broadcaster did his rendition of Hall’s ...

Mouth tape, banana peels, and several bottles of Saratoga water, all before 9:30 a.m.

Other than making my mornings more difficult to get through, I didn't notice any differences in my skin or mood.

Shares of Primo Brands were rising Monday. The company was seeing fast growth in its Saratoga brand even before the recent ...

The actress says she understands the method behind the madness when it comes to one particular part of the Saratoga Water Guy ...

Such is the case of Saratoga water, a sparkling or still water bottle that has seen a shocking rise in Google searches in the US and India. 119580315 The water was seen in a morning routine video ...

Social media influencer Ashton Hall has caused a surge in popularity for Saratoga water after featuring it in a viral morning routine video. The water, sold in a cobalt blue bottle, is now in high ...

A graphic of a blue bottle of Saratoga sparkling water, a bowl of ice, and a bunch of bananas.

Ashton Hall has been featuring the brand for several months in his videos. In the latest bit, Hall’s morning routine shows him untapping his mouth (see: Sleepmaxxing ), then gulping water at 4 am and ...