Gift Article. Share. Expand. McCann Worldgroup is making periodic job cuts. (Ad Age illustration/Adobe Stock ph ...

WPP reported a first-quarter sales decline but said tariffs have not impacted client spending and reaffirmed its guidance.

Scope: Federal agency, which provides health coverage to more than 160 million people through Medicare, Medicaid, the Children’s Health Insurance Program and the Health Insurance Marketplace, is ...

As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Purpose marketing expert Thomas Kolster breaks down the best and worst ads. Among the notable campaigns for March 27: Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue ...

Custom tracking reveals patterns, challenges, and opportunities, giving businesses a clear view of performance, tailored insights, and the confidence to make data-driven decisions. Staying current ...

Economic volatility is exposing the complexities of the TV ad marketplace, and the ways upfront models have and haven't evolved to meet modern marketing demands. Donna Speciale discusses ...

The Future Titans of Retail report shows that top retailers like Walmart, Amazon and Temu are increasing their share of voice and diversifying their media mix.

The 2025 Ad Age Small Agency Conference & Awards takes place in Toronto, July 22-23. The final deadline for 2025 Ad Age Small Agency Awards submissions is April 16. Consultants, advisors and agency ...

The water brand is rolling out the first global campaign in its 89-year history as it tries to convince consumers they need better water.