Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the ...

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django ...