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In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants ...

The company is rolling out a campaign in the UK and US for the chatbot as it tries to reduce its dependence on OpenAI. by ...

Legislation regarding ‘less healthy food and drink’ becomes law in October. by Charlotte Rawlings ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Campaign calls on government to bring in tighter regulation on OOH ads.

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Campaigners have accused the ASA of not being "fit for purpose". by Alessandra Scotto di Santolo ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large ...