WPP is defending its Coca-Cola media business against another major holding company — Publicis. It is understood that the ...

Campaign has been expanding its global footprint, launching in Canada, Germany and Indonesia in 2024. Gideon Spanier, UK ...

Webster referred to the approach as walking into AI “blindly,” stating that if the company knows what’s driving the business, ...

It’s no secret that innovation thrives where bold ideas collide with fearless action.

Havas has promoted Tamara Greene, managing director of global brands, to chief client officer of global brands at Havas ...

According to COMvergence, the global account is worth $125.8m in billings annually. Prior to IPG Mediabrands winning the ...

Women’s Aid has unveiled a campaign that uses a children’s story book to illustrate the impact of domestic violence. With the campaign the charity aims to pressure the government to increase funding ...

As parts of the world prepare to “Spring ahead” on March 8 by setting their clocks forward an hour, Calm is preparing to ...

International Women’s Day is more important than ever, given the growing tide of misogyny around the world and the attempted ...

With the global holiday in observance of women and girls on March 8 and with Women’s History Month already in full swing, many corporations are rolling out events and programming in an effort to ...

Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...