Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Ordergroove, a provider of subscription solutions, has launched Ordergroove Experiments, which combines flexible promotions with A/B testing. With Ordergroove Experiments, companies can set up, test, ...

The only thing that has interrupted the non-stop AI talk has been tariffs and global trade war discussions. But can this do more than disrupt all the AI talk? Industry heavyweights Nicole France, ...

New AI capabilities in Progress Sitefinity 15.3 accelerate content creation, streamline digital asset management, and enhance customer engagement.

The research firm recommends that organizations start planning for this future now by co-creating, integrating, and building trust in genAI. Integrating voice technology, conversational AI, and CRM ...

Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms. Built on Google ...

The Apriss Retail solutions also integrate with other e-commerce solutions, like Optoro and Narvar.

"Earning premiums for advanced skills like generative AI modeling reflect the value businesses place on AI technology," says Teng Liu, an economist at Upwork. "These premiums highlight the scarcity of ...

Validity, a provider of marketing success and customer data intelligence solutions, has acquired Litmus, a provider of email optimization and testing solutions. Financial terms of the deal were not ...

HubSpot introduced new and improved Breeze Agents, updates to Marketing Hub Enterprise, and Workspaces for sales and support teams.