How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

BWH Hotels will be featured as a presenting partner for all 100 USL Championship and League One matches on CBS stations.

Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a ...

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

New Honor Society, an FCB partner agency, has beefed up its senior ranks. Its FCB alliance allows New Honor Society to ...

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the ...