Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

Businesses across the Bluegrass are seizing this Wildcats run, stress and all. At DV8 Kitchen, manager Michael Harper debuted ...

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

Fan bases are what make college athletics the amazing thing they are, and Kentucky's Big Blue Nation is the best fan base in ...

Kentucky basketball fans have always been a little crazy. The latest example is going crazy over a British breakfast meal.

Kentucky head coach Mark Pope attributed center Amari Williams ' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois on ...