The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

This marketing mix forms the core tactical toolbox for bringing positioning strategies and value ... Choosing marketing channels and touchpoints optimal for reaching them, 4) Creating engaging ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Q1 2025 Earnings Call Transcript April 24, 2025 Bread Financial Holdings, Inc. beats earnings expectations. Reported EPS is ...

While P&G's beauty, grooming and healthcare segments have registered growth, the baby, feminine and family care category has ...

As side hustles have become essential to supplement income and build financial security, here are four strategies to six ...

Our fair value estimate for Supor is CNY 51 per share, derived from a discounted cash flow model with a weighted average cost of capital of 9.9%. This implies an adjusted price/earnings ratio of 16.4 ...

Equine Thoroughbred inductees Marketing Mix, Ghostzapper and Storm Bird join Builder Ivan Dalos, Jockey Perry Winters and ...

IT companies face margin challenges in Q4 2025, but analysts predict future improvement due to strong deal pipelines.