"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend, that's very, very long duration projects," Eric Sheridan, in a Goldman ...

You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix. (20 Credits) Global Fashion Branding: Theory will ...

Expanding reach across channels drives awareness with a broader range of customers. Without a diverse mix of marketing channels, you limit brand exposure. Consumers these days use a variety of ...

Asian markets showed a mixed performance on Wednesday as investors assessed a range of important regional economic data. Japan’s Nikkei 225 gained 0.57%, finishing at 36,045.38, while the Topix ...

If you're a protein powder enthusiast, you must answer a critical question before making a shake: Should you mix it with milk or water? Your choice of liquid certainly affects the shake’s texture and ...

Influencer marketing platform CreatorIQ collected data on the top 10 brands at the event. Influencer-driven fashion retailer Revolve took center stage at the Coachella Valley Music and Arts ...

A Colorado federal judge is considering sanctions against MyPillow CEO Mike Lindell and his counsel because they purportedly submitted the wrong court filing that used generative artificial ...

Mastercard isn’t renewing its corporate sponsorship of the New York City Pride March, the city’s annual march for LGBTQ rights, for 2025. The financial services giant has supported Heritage of ...

A bipartisan duo reintroduced a popular measure this week that would expand the low-income housing tax credit with an eye toward including it in Republicans’ budget reconciliation package.

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did ...