Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on ...

Over time, the focus shifted towards creating deeper emotional connections, laying the foundation for today's brand essence. Pioneers like David Aaker and Kevin Lane Keller expanded on this by ...

This appointment comes as Alaska Airlines continues to advance its integration with Hawaiian Airlines, creating a first of its kind dual-brand model, with one combined operation, and expanding its ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

AI company Sesame has released the base model that powers Maya, the impressively realistic voice assistant. The model, which is 1 billion parameters in size (“parameters” referring to ...

Whether you're after a shaping swimsuit, a supportive halter bikini or a scoop-neck cut, your every need is covered here. Plus, all of the brand's styles are chlorine-resistant to ensure ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Your brand isn't just some logo slapped on your website. It's not your colour scheme, font choice, or tagline. Your brand is the emotional response people have when they hear your name. It's what they ...

Elon Musk has shared a video of re-designed Tesla's new Model Y on X, formerly known as Twitter. The Model Y offers innovative storage solutions with power-reclining seats and an expanded cargo ...

Ramchet, a cobbler from Sultanpur, Uttar Pradesh, is all set to launch his own brand, 'Ramchet Mochi'. The man behind his transformation is Rahul Gandhi, Leader of Opposition in Lok Sabha and Congress ...