In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

The singer, long one of the most idiosyncratic dressers in Hollywood, has been teasing his new clothing brand, Skylrk, which has been in the works since at least 2023. What began then as a slow ...

四、Aaker（1991）的『品牌资产模型』 Aaker的研究认为 ... 他提出了「以顾客为基础的品牌资产」（Customer-Based Brand Equity, CBBE）模型， 认为建立一个强势品牌需要进行四个步骤的工作： 而这四个又依赖六个品牌基石：（1）品牌显著性；（2）品牌表现；（3 ...

Like most of Tesla’s products, this updated Model Y’s seems to be founded on hype it can’t live up to. That’s a shame, because Tesla does a lot of things very well. The brand still has the ...

How can companies measure something as intangible as "awareness"? This comprehensive guide will explore how to measure brand awareness. Home > Client Resources > How to Measure Brand Awareness: ...

A discrepancy between first- and third-party benchmark results for OpenAI’s o3 AI model is raising questions about the company’s transparency and model testing practices. When OpenAI unveiled ...

Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States. Last year, Tesla CEO Elon Musk made a pivotal ...

Carey, 66, and Niki Skyler, 37, were spotted at Swingers Diner in Los Angeles on Thursday. Breaking News Intern Drew Carey, the Price Is Right host, appears to be dating a much younger OnlyFans ...

Probably the biggest name in Team Flight, AJ Dybantsa will be coming into the Jordan Brand Classic as the No. 1-ranked prospect from the Class of 2025. He has committed to BYU. This USC commit ...

Tesla has lowered the pricing for its popular Model Y electric SUV, but the savings are less significant upon closer inspection. The new Model Y Long-Range All-Wheel Drive carries a $48,990 MSRP ...